Why has my Google ranking suddenly dropped?

There are following main reasons for the sudden drop in Search Engine ranking:

  1. Check if you have made any change to page index, redirections, sitemap, or site moved to a different server or subdirectory (which may cause something missing).
  2. If your page was on the Top of Google once, it does not mean that it will always be there. Sometimes, Search engines boost pages temporary (especially new pages) to check how useful your page for users based on bounce rate, time spent and other factors. That is why we may notice some pages are performing better only for a limited time but actually ranking position is decided in the long term.
  3. Is your article is based on a trending topic or news? These kinds of content tend to rank quickly but also dropped suddenly.
  4. Search Engine Console may help you if there is any error or penalty.
  5. If there is any change in the Search Engine Algorithm recently, this could be another factor.
  6. If your Competitor has written better content, it may outrank your article (However if there is a big drop, this may not be the exact reason).

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