Why has my Google ranking suddenly dropped?

First do not panic and do not change everything at once. Find the reason step by step.

• Google update: check if a core update or a spam update was announced around the date of the drop.
• Technical problem: a wrong noindex tag, a blocked robots.txt, server errors, a broken redirect or a slow site after a change. Check the Pages report and the URL Inspection tool in Google Search Console.
• Site changes: a new design, a new URL structure, a migration without redirects.
• Lost links: an important backlink was removed.
• Competitors: other pages became better than yours for that search.
• Content problem: the content is old, thin, or does not match the search intent anymore.
• Manual action or spam: check the Manual actions and Security issues reports.

Use the Performance report of Search Console and compare the dates before and after the drop. See which pages and which searches lost clicks. Then fix the real cause. See Google Search Console.

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