SEO – Meta Description
What is Meta Description
Meta description is the summary of your webpage content. Meta description can be added using HTML meta tag.
Importance of Meta Description in SEO
Meta description is displayed under the website URL in search engine results. It plays an important role in SEO (Search Engine Optimization) to make users click on your website.
Meta description is one of the first thing user see in search engine listing. If you have an attractive and useful content in the description, it improves the number of clicks per impression from users
Tips to optimize SEO Meta Description:
When creating a web page, prepare a meta description that boosts your On-Page SEO. These are the small but important things to take care for description text:
Keywords:
Always include your page’s most important keywords in the meta description especially in the first and second line.
Length:
It is safe to keep your meta description length between 120 to 160 characters.
Readablity:
Meta description should be simple and useful for users. If a user does not find it useful, users are less likely to click and all other best practices will also be wasted.
Uniqueness:
Always use a unique description for each page to target a different type of content and audience.
Call for Action:
After having useful content in the description, add call-to-action text that encourages users to click.
Analyise Frequently:
Once you finalize your description, analyse how well it is working for your audience. After having useful content in the description, add call-to-action text that encourages users to click.
Reference Tutorials for SEO Meta Description:
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