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SEO – Page Structure Optimization

In this tutorial, we are going to learn about webpage structure optimization. There are so many areas of a website that needs to be optimized for better SEO. We need to take care of basic website page structure and tags.

First of all, we need to provide <!DOCTYPE html>, <html>, <head> and <body> tags to ensure proper website Page Structure Optimization. Here are some tips to optimize a webpage for SEO.

SEO Page Structure Optimization Tips:

  • Each HTML tag must be closed. If it is singular tag <img> it should self-enclosed like this: <img />
  • The order of tags should be proper. Most of the time recently opened tag will be closed first.
  • We have to use doctype always in starting of the HTML program.
  • Avoid deprecated tags.

Example of SEO Optimized page:

<!DOCTYPE html>
<html>
<head>
<title>This is the page title</title>
</head>
<body style="background-color:green;">
<h1>This is a heading tag</h1>
<p>This is an paragraph<br/>This is second line of paragraph </p>
<div>This is a div tag<p>This is second paragraph.</p> </div>
</body>
</html>

Example of SEO Non-Optimized page:

<html>
<head>
<title>This is the page title</title>
</head>
<body bgcolor=green>
<h1>This is a heading tag</h1>
<p>This is an paragraph<br>This is second line of paragraph </p>
<div>This is a div tag<p>This is second paragraph.</div> </p>
</body>
</html>

As you have seen this HTML Program, there are few things that have to be optimized for getting better SEO.

  • Inline 5, As you can see the background color given using a deprecated attribute.
  • Inline 7, In the paragraph tag line break tag <br> should self closed such as <br />.
  • In line 8, The order of paragraph <p> and <div> tag is not proper.

Additional best practices for SEO Page:

You should include the following elements in HTML Page for SEO Page optimization:

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