What is domain authority?

Domain Authority is a score from 1 to 100 made by the company Moz. Other tools have their own versions, like Domain Rating (Ahrefs) and Authority Score (Semrush). They estimate the strength of a site mostly from its backlinks.

Important: Google does not use these scores. They are useful to compare sites and to find link opportunities, but do not use them as a target by themselves.


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