What is structured data and schema markup?

Schema markup labels the parts of a page, like an article, a product with price and rating, an organization or breadcrumbs. Google recommends the JSON-LD format.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Site",
  "url": "https://example.com/"
}
</script>

It can give rich results, but it does not directly raise rankings. FAQ and HowTo rich results are no longer shown by Google. Test with the Rich Results Test. See Structured Data.

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