What is a Google core update and how should you react?

Google makes several broad changes every year and announces them as core updates. They improve how Google judges content as a whole, and they are not a punishment for one site.

1. Wait until the update has finished rolling out (Google tells on its status page).
2. Compare your Search Console data before and after, by page and by query.
3. Read Google’s guidance on helpful content, and compare your pages with the ones that now rank better.
4. Improve the real quality: depth, originality, trust, user experience. Do not make random quick changes.

Recovery can take a few months, and often it comes with the next update.

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