What is mobile-first indexing?

Because most users search on phones, Google crawls and indexes pages with its smartphone bot first. If your mobile page has less content, fewer links or missing structured data compared to desktop, you can lose rankings.

  • Use responsive design with the same content on all devices.
  • Do not block CSS, JS or images for the mobile bot.
  • Check pages with the URL Inspection tool.

See Mobile Friendly and HTTPS.


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