What is the difference between dofollow and nofollow links?

Every normal link is “dofollow” by default. You do not write anything special. To mark a link as nofollow, add the rel attribute.

<a href="https://example.com">Normal link (dofollow)</a>
<a href="https://example.com" rel="nofollow">Nofollow link</a>
<a href="https://example.com" rel="sponsored">Paid or affiliate link</a>
<a href="https://example.com" rel="ugc">Link in user comments</a>

Google treats these values as hints. Use sponsored for paid links, ugc for user content, and nofollow for links you do not want to support. See Anchor Tag and Links.

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