| SEO | SEM |
|---|
| Search Engine Optimization | Search Engine Marketing |
| Gets unpaid (organic) traffic | Gets traffic from paid ads (and sometimes includes SEO) |
| You do not pay for each click | You pay per click or per view (PPC) |
| Takes months, but results stay | Results are fast, and stop when you stop paying |
| Builds long term trust | Good for quick tests, offers and launch |
Many businesses use both. Paid ads give quick visitors, and SEO builds a base for the long term.
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