- On-page SEO: content, title, description, headings, images, internal links.
- Off-page SEO: backlinks, mentions, reviews and other signals outside the site.
- Technical SEO: speed, mobile support, HTTPS, sitemap, robots.txt, structured data.
- Local SEO: ranking for searches near a place, with Google Business Profile.
By the method, SEO is also called white hat (follows the rules) or black hat (breaks the rules). See Types of SEO.
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