What is a keyword in SEO?

A keyword is the search phrase of a user, for example “best laptop for students”. In SEO, you choose the keywords which match your page and your audience, and use them naturally in the title, headings and content.

Types: short tail keywords (broad, like “laptop”), long tail keywords (specific, like “best laptop for students under 40000”), and keywords by intent (informational, commercial, transactional). See Keywords and Analysis.


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