It is what the person really wants. Match your page type with the intent of the keyword, otherwise it will not rank, even with good content.
| Intent | Example | Page type |
|---|
| Informational | how to write a title tag | Guide |
| Navigational | tutorialsclass login | Home or login page |
| Commercial | best seo tools | Comparison or list |
| Transactional | buy seo course | Product or sign up page |
See Search Intent.
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