SEO – White Hat SEO

White hat SEO means using the methods which follow the guidelines of search engines, and which make the website really better for visitors. The goal is to earn the ranking in a honest way.

White hat SEO techniques

• Create original, helpful content for real people, and match the search intent. See SEO Content Writing.
• Do proper keyword research and use keywords naturally. See Keywords and Analysis.
• Write clear titles and descriptions which describe the page truly. See Title Tag.
• Make the site fast, secure and mobile friendly. See Page Speed.
• Use a clean structure with headings, internal links and a sitemap.
• Earn backlinks naturally by being useful, by guest posts for real readers, and by good outreach. See Backlinks.
• Use structured data honestly, for what is visible on the page.
• Improve the user experience: easy navigation, readable text, no annoying popups.
• Keep the content updated and fix problems like broken links.

Benefits of white hat SEO

• Results are stable. Your site is not in danger when search engines update their algorithms.
• It builds a real brand and trust.
• It helps all marketing channels, not only the search.

The difference in speed

White hat SEO takes time, many times a few months before the clear results. But the results stay and grow, and you need not to worry about penalties.

White hat vs black hat

Point	White hat	Black hat
Content	Original and useful	Copied, automatic or stuffed with keywords
Links	Earned naturally	Bought or made in a spam way
Risk	Very low	High: penalty or removal from search
Time	Slow, but lasting	Fast, but short lived

Read Black Hat SEO to know what to avoid.

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