SEO – E-E-A-T and Helpful Content
E-E-A-T means Experience, Expertise, Authoritativeness and Trustworthiness. These are the qualities which Google asks its human quality raters to look for when they check search results. E-E-A-T is not a single ranking score. It is a way to describe what good and reliable content looks like, and Google’s systems try to show such content.
The four parts
| Part | Question | Example |
|---|---|---|
| Experience | Did the writer really use or do the thing? | A product review with own photos and test results |
| Expertise | Does the writer have the knowledge or skill? | A doctor writes about health, a developer writes a tutorial |
| Authoritativeness | Is the writer or site known and recommended in the field? | Other trusted sites link to it or mention it |
| Trustworthiness | Can we trust the page? Is it honest, accurate and safe? | Clear sources, secure site, real contact details |
Trust is the most important one. The other three help to build it.
YMYL topics
“Your Money or Your Life” topics can affect health, money, safety or the future of a person: medical advice, finance, law, news and similar. For these, Google expects stronger proof of expertise and trust. If you write about them, be extra careful.
Helpful, people-first content
Google’s helpful content guidance asks you to create content for people, not just for search engines. Ask yourself:
- Does the content give original information, a report or an analysis?
- Does it give a complete and useful answer, better than just a summary of other sites?
- Will a reader feel that he learned enough after reading it?
- Is it written from real knowledge or experience?
- Are you writing it only because a keyword is popular?
How to show E-E-A-T on your website
- Show the author name, a short bio and a link to an author page. Say why the person is able to write about the topic.
- Have clear About and Contact pages, with the real details of the business.
- Give sources and links to the trusted references you used.
- Show the date, and update old articles.
- Add your own experience: screenshots, examples, test results, case studies.
- Use HTTPS, and write privacy and terms pages.
- Collect real reviews and testimonials.
- Correct your mistakes openly.
Things which damage trust
- Fake authors or fake reviews.
- Copied or rewritten content from other sites without adding value.
- Too many ads or popups which hide the content.
- Giving health or money advice with no proof.
| Exercises & Assignments |
|---|
| No Content Found. |
| Interview Questions & Answers |
|---|
| No Content Found. |