SEO Tutorial

SEO stands for Search Engine Optimization. SEO is the process of improving the visibility of a website in a search engine’s natural result listing. In this Tutorial, you will learn more about SEO and related terms.

To do SEO well, you must know what a search engine does with your website. The work has three steps: crawl, index and rank. Step 1: Crawling Search engines use programs called…

SEO Type can White Hat and Black Hat based on SEO guidelines followed & can be On-Page or Off-page based on SEO performed inside or outside your website. Learn more about SEO Types.

SEO keywords are important words and phrases related to your website content. These are the terms that most people use in search engines to find relevant information. Learn Importance of Keyword Analysis & Steps to choose keywords.

Keyword Research & Planning is the process of analysing popular words and sentences that people use to find your site or content on the internet. In this tutorial, you will learn Benefits of Keyword Research & Planning. We will also provide a list of “Keyword Research & Planning Tools”.

‘Focus keyword’ is the term made popular by WordPress Yoast SEO plugin. This refers to the most important keyword for which you want to search engine to rank your page when people search. Learn ‘How to choose Focus Keyword’ & ‘Optimize your websites’.

Search intent is the reason behind a search. It is what the person really wants when they type something. A page can only rank well when it gives the thing which the…

A domain name is a unique URL/name for your website. In this tutorial, you will find Tips to choose a domain name that is SEO friendly.

Website URLs plays an important role in SEO. Website URLs should be short, relevant and include important keywords to help users and search engines.

Title tag displays web page title in search engine results. Learn about the Importance of Title Tag in SEO with example

The meta description is a short summary of the page, written in the HTML. Search engines often show it under the title in the results, so it works like a small advertisement…

Headings are the titles of the sections of a page. HTML has six levels, <h1> to <h6>. They help the reader to scan the page, and they help search engines to understand…

You may have heard “content is king”. It is true in the sense that search engines exist to show useful content. Without good content, technical tricks do not give a long result….

Good images make a page nice, and they can also bring visitors from image search. But big and unnamed images make the page slow and give no information to search engines. Here…

Anchor tags plays an important role in Search Engine Optimization. This chapter covers SEO anchor text and other SEO anchor tag optimizations with example

Internal links are links from one page of your website to another page of the same website. They are one of the easiest and most powerful SEO tools, because you control them…

The structure of a page means how the content and the HTML are arranged. A clear structure helps visitors to read the page, and helps search engines to understand which part is…

One page can open with more than one address. For example http://example.com/shoes, https://example.com/shoes, https://www.example.com/shoes/ and https://example.com/shoes?utm_source=mail. For a visitor it is the same page, but for a search engine these are different…

A redirect sends the visitor (and the search engine bot) from one URL to another URL automatically. When you move a page, change the URL, or delete a page, a redirect makes…

The robots.txt file is a small text file in the root of your website. It tells crawlers which parts of the site they may visit. It is a request, not a lock….

An XML sitemap is a file which lists the important URLs of your website. It helps search engines to find your pages, especially new pages, or pages which have few links pointing…

Structured Data or Schema Markup is a standard code and powerful tool for SEO professionals to improve their search engine visibility. See examples here

A slow page makes visitors leave, and Google uses page experience as one of its many ranking signals. Content is still more important, but when two pages are equal, the faster one…

Most people search on their phones, so Google looks at the mobile version of a website first. This is called mobile first indexing. If your mobile page has less content than the…

A 404 error means that the page does not exist. This happens when a link is wrong, a page is deleted, or someone types a wrong address. Every website has some 404…

If your website has content in more than one language, or for more than one country, search engines must know which version to show to which user. A person in France should…

A backlink is a link from another website to your website. Search engines see a link like a vote or a recommendation. When many trusted websites link to you, your site looks…

A bookmark is a saved link to a web page. Social bookmarking sites let people save, tag and share links publicly, so other users can discover them. Examples are Pinterest, Reddit, Flipboard…

Local SEO helps a business with a physical place or a service area to show up when people search nearby, like “dentist near me”, “pizza in Delhi” or “plumber in Pune”. Google…

E-E-A-T means Experience, Expertise, Authoritativeness and Trustworthiness. These are the qualities which Google asks its human quality raters to look for when they check search results. E-E-A-T is not a single ranking…

White hat SEO means using the methods which follow the guidelines of search engines, and which make the website really better for visitors. The goal is to earn the ranking in a…

Black hat SEO means using tricks to fool search engines and to get a higher ranking, against their guidelines. Google calls many of them spam and has a public list of spam…

Everybody asks: “What are the ranking factors of Google?” The honest answer is that Google does not publish a full list, and its systems use many signals which change over time. Be…

Google Search Console (GSC) is a free tool from Google. It shows how your site performs in Google Search: how many people saw it, which searches brought them, and which technical problems…

Google Analytics shows what visitors do on your website: how many came, from where, which pages they read and what actions they took. The current version is Google Analytics 4 (GA4). The…

Top 55+ Free Website SEO Tools. Best List of SEO & Digital Marketing tools for Keywords, Analytics, Ranking, Backlink, Speed, Grammar etc

Here is a short checklist which brings all the chapters of this tutorial together. Use it before you publish a page, and again for the full site once in a while. Before…